Slideshow: Firefighters for the Cure — Hearts on Fire Benefit

Conway firefighters held an event downtown this weekend to support a larger effort some have undertaken to support local cancer patients in treatment.

Firefighters for the Cure, happening through Saturday night, will benefit the Hearts on Fire Program started this year by the Conway Fire Department with the goal to meet practical needs of cancer patients and their families who live in Faulkner County.

Mark McEntire, a Central Station engineer spearheading the Hearts on Fire program, said these needs may be assisting with yard work, house cleaning, purchasing a wig, providing spa treatments, or maybe buying some flowers "to brighten their day."

McEntire said firefighters are committed to meeting the needs of the patients and their families, "but most of all we want to provide hope, faith, courage, support and especially love."

McEntire’s inspiration for the program is his wife, Carie.

She is a breast cancer survivor of seven years.

Throughout the day Saturday, entertainment, food, and vendors will center around Simon Park.

Entertainment at Kris Allen stage includes performances by Luke Williams at 5:30 p.m., Cory Lamb at 7 p.m. and Riverbilly at 8:30 p.m.