Rita’s Italian Ice, the world’s largest Italian Ice concept, has opened a location in Conway in the Lewis Crossing Shopping Center.

Rita’s Italian Ice got its start in Bensalem, Pennsylvania, in 1984, and now has more than 600 locations worldwide.

Franchisees and owners Tim and Cheryl Nail got their first taste of Rita’s while in Pennsylvania.

"While on vacation in Pennsylvania, I took a friend’s advice to stop and try Rita’s cool treats for the first time," Tim said. "I was impressed with the product and the quality of service, and I knew this was a concept that would thrive in Conway. We couldn’t be more excited to bring the first Rita’s Italian Ice to our community here in Arkansas."

This is the first Rita’s Italian Ice in Arkansas.

"This store has brought 15 new job opportunities to the area," Tim said.

Tim thinks the new additions to Lewis Crossing will help drive business to the store.

"When Red Robin and Hideaway Pizza come in, I think people will see us and stop by to have a tasty treat," he said.

Rita’s celebrated its grand opening Saturday with a partnership with The Call, where it accepted donations including toys, diapers and baby wipes.