LITTLE ROCK – Verizon Wireless has named Little Rock native Kristi Crum president of its South Central Region, which includes all of Arkansas and Oklahoma, as well as northern Mississippi and western Tennessee.

Crum, a leader in sales, marketing, and product development, will be responsible for strategic development and growth of the South Central Region’s business, retail, indirect, finance and operations functions.

“Verizon continues to develop and expand wireless technologies in Arkansas and nationwide, and our customers will continue to benefit from this innovation,” said Crum. “Within the last year, we substantially completed the implementation of our 4G LTE network in Arkansas and we will continue to build upon that network. My key focus is to ensure that every customer is provided with the most reliable wireless network, superior products and services backed by a remarkable team of wireless professionals.”

A graduate of Hendrix College (Conway, Ark.), Crum began her career in the wireless industry in 2001 as an analyst with Alltel, which was acquired by Verizon Wireless in 2009. Since then, Crum has served in leadership positions in emerging communication products, consumer data products and retail sales for Verizon Wireless.

Relocating from Danville, Calif. where she most recently was director of Retail Sales for the Northern California Region, Crum said she’s looking forward to advancing Verizon’s presence in Arkansas and supporting her home state.  

“I’ve had a tremendous opportunity to work in our corporate headquarters in New Jersey and lead sales on the West Coast,” she said. “Now it’s good to be home with family and friends and have the opportunity to serve customers and communities with innovative solutions that can really make an impact here in Arkansas.”