The fourth annual Day of Giving fundraising event at the University of Central Arkansas will be held March 8.

The 24-hour fundraising drive in which alumni, parents, faculty, staff, students and others are challenges to make a financial amount to support the university.

According to a news release, the goal for this year is $50,000.

"Donors are encouraged to choose specific funds among the categories of student, campus and community impact," the releases states.

A full list of funds can be viewed at uca.edu/dayofgiving.

UCA raised $41,504.80 in 2017, marking a third consecutive year increase in money raised.

“This special day allows members of the community to give to the schools, departments, projects or initiatives that are most meaningful to them,” Haley Fowler, director of annual giving, said.

She said they want to make a "big impact" in 24 hours and grant students opportunities that will make "lasting impressions" on their experience at UCA and their future.

“Day of Giving will touch all aspects of campus life," Fowler said. 

Donations toward student impact funds will provide scholarships to students in financial need and student-athletes, as well as funds for student support services such as the Bear Essentials Food Pantry and Greek organizations.

Campus impact includes funds for faculty and student research projects, as well as service-learning opportunities, scholarships and state-of-the-art equipment.

Community impact funds offer experiential opportunities, as well as guest lecturers, first-class exhibits and performances on campus that are available to the larger communities of Conway, Faulkner County and central Arkansas — this includes Reynolds Performance Hall events, Outreach and Community Engagement programs, Arkansas Shakespeare Theatre and the Conductor, for example.

Several departments, the release states, have identified challenge matches that can be unlocked on this day,.

“Our development staff continues to come up with great ways to engage our constituency, and Day of Giving is the latest example of their creativity and hard work,” Kale Gober, vice president of university advancement, said. “We’re setting a high bar this year, but we are confident that our alumni and friends will respond in a big way.”

The UCA Student Government Association and Association of Future Alumni will host a centralized donation station at the entrance to the student center on campus and will be collecting donations and celebrating Day of Giving and the impact it has on students.

By giving online at uca.edu/dayofgiving and sharing the excitement with #UCADayofGiving on social media, donors may help spread the word and increase participation.

For more information, visit uca.edu/dayofgiving or call 501-852-2743.