Conway Area Chamber of Commerce President and CEO Brad Lacy revealed the entertainment lineup and new features for the 37th annual Toad Suck Daze during a news conference Tuesday.

“Last year we set revenue and attendance records, launched a number of new promotions, and welcomed new sponsors,” Lacy said. “This year we’ve challenged ourselves to improve visitor experience and to make Toad Suck Daze more regional. The 2018 Toad Suck Daze will be the best of festival traditions mixed with new partnerships.”

Toad Suck Daze will take place in downtown Conway May 4-6.

Chart-topping country group LANCO, whose 2017 single “Greatest Love Story” hit No. 1 as did their debut album “Hallelujah Nights,” will take the main stage Friday night.

Saturday night will feature five-time Grammy winner and country music legend Marty Stuart and the Fabulous Superlatives. Baptist Health presents all festival entertainment, Lacy said.

Conway Corporation will provide free water to attendees with “giant, branded water tanks throughout the festival,” Lacy said.

“Instead of drinking bottled water, this year you’re going to be drinking delicious, nutritious Conway water,” he said. “It’s a little bit greener than throwing all these bottles away, and it’s locally-sourced water.”

Acxiom will present Toad Suck Tinkerfest, which will turn a city block into an interactive learning environment for kids of all ages by showcasing STEM (science, technology, engineering and math) activities area elementary schools will facilitate.

“I can’t wait for my kids to experience Tinkerfest,” Alison Cowles, director of talent acquisition at Acxiom, said, noting the value of STEM subjects when she is recruiting employees.

Other new features this year will include the Petit Jean official hot dog and the Cherokee Casino Food Court.

Festival proceeds benefit area schools with $60,000 going to 26 elementary schools in various counties throughout central Arkansas.

“It’s important to us that central Arkansas understands this their festival,” Lacy said. “It’s not just a Conway festival.”

Additionally, Chamber representatives presented more than $80,000 of festival funds to nonprofits and scholarship recipients on Tuesday.

For more information, including a full schedule of attractions, visit ToadSuck.org.