Faulkner County residents guzzled cold milkshakes on Sunday to support the Bethlehem House, raising about $2,000 for the shelter.
Purple Cow restaurant in Conway and Yarnell's Ice Cream sponsored the fourth annual Brain Freeze Milkshake Drinking Contest to help raise funds for the Bethlehem House.
Bethlehem House Director of Development Aimee Prince said all of Sunday's proceeds will go directly toward covering the costs of the shelter's day-to-day needs.
"All proceeds go to the Bethlehem House and help us continue to keep our doors open and lives changed," she said.
Prince said she was thankful for the support from the community, noting the contest day brought in about $2,000 to help cover the shelter's needs.
"We want to thank the Purple Cow for hosting the event, all the proceeds will go directly to our operating costs," she said.
The event saw many contestants in three categories: a student division, community division and first responder competition.
Conway Police Department spokesman LaTresha Woodruff said officers enjoyed attending the event and taking part to help raise money toward a good cause.
"It's a good opportunity for us to raise money for the Bethlehem House and get out and meet people in the community," she said, noting the event allowed officers "to build new relationships and nurture existing relationships" with Conway residents.
The Conway Fire Department took home the first responder title for the second year in a row after Firefighter Ty Ledbetter drank three and a half of Purple Cow's signature ice-cold, purple milkshakes during the three-minute allotted time frame.
Ledbetter, who competed on behalf of CFD against CPD and the Faulkner County Sheriff's Office, finished off his first milkshake within 30 seconds of the three-minute competition.
"I am very happy to keep the trophy at the fire department," Ledbetter said of winning the first responder competition and being able to take home for another year the first responder's trophy. "It's great to see public servants doing fun events like this. I think it's very important to do these things and encourage my children to do them because there are a lot of people that aren't as blessed as we are and I want my children to be raised with a desire to help others."
Each division in Sunday's competition saw at least one member of the Ledbetter family. Ledbetter's children — 6-year-old Anna Ledbetter, 8-year-old Adeline Ledbetter and 16-year-old Sean Knight — also participated in the event.
Ryan Enis took home the student division title and Mike McGee, a Bethlehem House resident, won the community round.
McGee said he wanted to participate Sunday to help give back to a cause that has done so much for him.
Prince said she encourages Faulkner County residents to participate in future Bethlehem House fundraisers and that she is thankful for the support the shelter has received thus far.
Anyone who wishes to donate to the shelter can do so at anytime on the shelter's Facebook page under the "Donate" tab, or on the shelter's website, www.bethlehemhouse.net.