During the next week, drivers across the state can expect law enforcement officers in Arkansas to crack down on speeding.

The operation, “Obey the Sign or Pay the Fine,” is an intensified enforcement effort to make roadways a safer place to travel. The initiative starts Monday and goes until July 22.

“Speeding leads to death on our roadways,” Col. Bill Bryant, director of the Arkansas State Police, said in a news release. “Higher speeds reduce a driver’s ability to steer safely around other vehicles, roadway hazards and unexpected highway exits or directions.”

Bryant is also a representative with the Governors Highway Safety Association, a nonprofit representing the state and territorial highway safety offices, with a vision to lead states in moving toward zero deaths on roadways, according to its website.

The website also states that speeding is defined as “exceeding the posted speed limit, driving too fast for conditions or racing” and despite efforts in other areas, speeding still remains a contributing factor in a large number of roadway deaths.

“In 2016, there were 10,111 people who died in speeding-related crashes,” according to the National Center for Statistics and Analysis.

The goal of the operation, the news release states, is to save lives and make Arkansas drivers aware that no excuses are acceptable.

“Drive above the posted speed limit or speeding in bad weather conditions dramatically increases the probability that a motorist will be involved in a crash,” Bryant said. “State troopers and other law enforcement officers will be on the lookout for speeding drivers.”

According to the National Highway Traffic Safety Administration, speeding is one of the most “prevalent factors” that contributes to traffic crashes, which costs society $7,300 per second.

“It is crucial for communities to know that speeding is not only against the law, it’s dangerous,” the U.S. Department of Transportation’s website states.

For more information on “Obey the Sign, or Pay the Fine,” visit www.trafficsafetymarketing.gov.