Friday morning, Walmart kicked off a pre-Black Friday savings event in stores and online, lowering prices on popular toys and electronics a week early in an effort to match Black Friday deals offered by competitors such as Target, Toys "R" Us and Best Buy.

"Black Friday is our Super Bowl and we plan to win," said Duncan Mac Naughton, chief merchandising and marketing officer for Walmart in the U.S. "With six fewer days from Thanksgiving to Christmas, the retail environment is more competitive than ever."

On Tuesday, the retailer extended its Christmas Ad Match policy to Walmart.com. Customers who purchase an item on the website, and find a lower price at a competitor’s local brick-and-mortar store will be eligible to receive the difference on a gift card.

The policy also applies to Walmart stores for items purchased Nov. 1 through Dec. 24, excluding Thanksgiving Day and Black Friday.

Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include:  

Toys:

LeapPad 2 WAS: $79, NEW PRICE: $39.99

Little Tikes Cozy Coupe WAS: $49.87, NEW PRICE: $34.99

Nerf Rebelle Crossbow WAS: $19.88, NEW PRICE: $11.99

Monopoly Board Game WAS: $7.77, NEW PRICE: $5

Hot Wheels Single Car WAS: .97 cents, NEW PRICE: .60 cents

Electronics:

LG 50-inch HDTV WAS: $598, NEW PRICE: $448

Skylanders and Infinity Starter Packs WAS: $74.96, NEW PRICE: $37

Select PS4 and Xbox One Video Games such as Call of Duty: Ghosts, NBA (NBNC) 2K14 and Battlefield 4 WAS: $59.96, NEW PRICE: $49

(Staff writer Michelle Corbet can be reached by email at michelle.corbet@thecabin.net or by phone at 505-1215. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)