Business Name: CARTI Medical Oncology

Location: 2425 Dave Ward Dr., Ste. 201, Conway, AR 72034

Telephone: 501-205-0702


Date opened: Nov. 13, 2013

Number of employees: A total of 30 employees cover CARTI Medical Oncology in Conway throughout the week.

What type of business is it? Medical/Healthcare

What specifically does your business do? Cancer treatment; hematology/oncology

Manager: Kathy Ross, Administrator

Why did you decide to open this business/location? CARTI treats almost 1,000 patients from Conway and surrounding areas. By opening this clinic, CARTI hopes to make chemotherapy more convenient for those patients by offering treatment closer to home

What is the best part about owning/operating this business? For more than 37 years now, CARTI has been "Bringing the Fight to Cancer," and in that time our name has become synonymous with outstanding cancer treatment, state-of-the-art equipment and technologies and compassionate patient care.

What is the best piece of advice you received before going into this business? While this clinic may be the newest addition to the CARTI network, CARTI is no stranger to Conway, having opened our first facility here — CARTI Radiation Oncology — back in 1996. Our presence in this community is one that we value and hold dear, and we are grateful for the continuing support we receive from the city of Conway and the people of Faulkner County. So the best advice we received was from our patients that said to open a facility in their community.

What is the most important piece of advice you would give to someone starting out in business? Listen to your customers. If you aren’t already in business, talk to the people you think will be your customers. In our case, we talked to our patients who we were treating in Little Rock. We repeatedly heard how this would make their treatments so much easier.

What makes your business unique to Conway and Faulkner County? At CARTI, we treat the "whole" patient, not just the disease. A single cancer diagnosis affects not just the patient, but all those whose lives are intertwined with theirs, giving each of those individuals a unique perspective into the cancer journey. CARTI not only offers treatment and healing for the patient, but also extends its care to include family members and friends through educational and community outreach, including emotional support and counseling for those struggling to cope with the physical, mental and financial impact cancer can have in their lives.