Updated: An earlier version of this story said The Purple Cow Resturant would open Monday, March 31. Ken Vaughan, chief operating officer and operating partner for Purple Cow Restaurants confirmed this afternoon, the Conway location will open Wednesday, April 2.  

The Purple Cow Restaurant will open Wednesday, April 2, in The Village at Hendrix. The Conway location will be the fourth for the Little Rock-based eatery. Ken Vaughan, chief operating officer and operating partner for Purple Cow Restaurants, said Conway and The Village at Hendrix are a perfect fit for the diner.

"Conway is such a growing community, and we recognized that the city would be a great place to grow our concept because of its pro-business environment," he said. Vaughan added that The Village at Hendrix is an "exciting and cool place" that mirrors the atmosphere found at The Purple Cow.

"With its great restaurants, businesses and student housing, The Village attracts people of all ages and has become a destination spot for Conway," he said. "The Purple Cow is also a destination spot and a great venue for families."

The Purple Cow Restaurant is known for its family-friendly atmosphere and classic diner specialties, particularly its shakes made with Yarnell’s Ice Cream and its burgers. During the grand opening week, Yarnell’s old-fashioned delivery truck and Scoop, the ice-cream truck driver who serves as the mascot for the company, will be on-site at The Village along with Polly the Purple Cow.

The Purple Cow will open seven days a week at 11 a.m. and will close at 9 p.m. Sunday-Thursday and 10 p.m. Friday and Saturday. Brunch will be available on Saturdays and Sundays from 11 a.m. until 2 p.m.