Business Name: Imperial Elite All Stars

Location: 701 Garland St., Conway

Telephone: 501-336-0500


Date Opened: March 17

Number of Employees: 6

What Type of Business is it? Sports and Recreation (All Star Cheerleading)

What specifically does your business do? We train athletes in recreational tumbling and competitive cheerleading.

Owners: Craig Mashburn, Samantha Mashburn, and Cheryl Theall

Why did you decide to open this business? We wanted to add another dynamic athletic facility to the Central Arkansas area, specifically Conway. We believe in our sport and want to educate as many people as we can about the intensity and integrity of competitive cheer.

What is the best part about owning this business? Not only do we get to establish ourselves as entrepreneurs in this exciting and ever expanding economy, through this business venture it is our goal to immerse ourselves in this community as well. We’re "people" people!

What has been the biggest surprise that has happen since the opening? We had a great turn out at our open tryouts. We had so many people come and support our new facility; We didn’t expect to have that much interest already. We are so looking forward to what this year will bring.

What is the best piece of advice you received before going into this business? Keep your integrity. That’s how we live life so it was only natural it would carry over into to our business. We respect integrity and we believe others do too. It’s a life lesson we also intend to pass on to our athletes; make the right choices all the time, even when no one is watching.

What is the most important piece of advice you would give to someone starting out in Conway? Know your business and know exactly what you want and how to get it. Then you will succeed.

What makes your business unique to Conway and Faulkner County? Not only can an All Star Cheerleading facility be hard to find, it’s truly our staff that differentiates us from other businesses. We are the best at what we do and we train athletes to perform the same way. You have to be the best to get the best.