Business Name: Lance Johnston Photographer

Location: 4915 College Ave.

Telephone: 501-513-0777

Web site: www.lancejohnston.com

Date opened: January, 1994

Number of employees: 4

What type of business is it? Photography studio

What specifically does your business do?  Portrait & wedding photographer

Why did you decide to open this business/location? After 15 years of downtown studio space, the idea of commuting across the driveway was too good to pass up.

What is the best part about owning/operating this business? Meeting wonderful families on a daily basis.

What has been the biggest surprise that has happened since opening this business? We are swamped since the move to our new location.

What is the best piece of advice you received before going into this business? Listen to the people who have been successful in this business for years before me.

What is the most important piece of advice you would give to someone starting out in business? I think being original. This C.S. Lewis quote sums it up. “Even in literature and art, no man who bothers about originality will ever be original; whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of 10, become original without ever having noticed it.”

What makes your business unique to Conway and Faulkner County? My studio is what I call neo-classic. We’re not trendy or traditional. We take the classic style of photography and put a fresh twist on it.