The Humane Society of Faulkner County received a $14,500 donation from Purina and Kroger on Thursday after finishing in fourth place in the national “Tales For The Pet Lover’s Heart” campaign.
As part of the campaign, the humane society submitted a written pet tale last spring, and was then chosen as one of 18 finalists.
The group then submitted a video about the rescue and adoption of Daisy, a Lab-German Shepherd mix.
Campaign spokesperson Trista Sutter from ABC’s “The Bachelorette” and Emmy-award winning production company, Blind Squirrels, chose the humane society’s video as a finalist from among 18 animal welfare organizations based on the video’s creative content, storytelling and direct connection to “Tales for the Pet Lover’s Heart” mission. Purina and Kroger partnered to launch the “Tales for the Pet Lover’s Heart” campaign. The campaign celebrates the unique bond between people and their pets, while donating $150,000 to animal welfare organizations nationwide. This is the third year of the Purina/Kroger partnership with a total of $400,000 donated to local pet organizations since its inception.
To learn more about the Humane Society of Faulkner County’s efforts to helping homeless pets and to view its story, visit www.Tales