The Conway Rotary Club has found a way to support literacy in the community.
The tradition has been that guest speakers were given a token of appreciation: Rotary coffee mugs, Rotary flashlights and other Rotary memorabilia.
While appreciated by the guest speakers, the tradition was changed when Rik Sowell became president in July.
His idea was to donate a book to the Faulkner County Library in the name of the guest speaker.
Since his idea was born, the club has presented 34 books to the Library.
The program will continue through 2013.
"Texting has become a way of life for many young (and older) people thanks to the popularity of cell phones," said Mike Binko, public relations chairman for the club.
"Reading and writing complete sentences, paragraphs and stories has almost become passé. The love of reading and writing is fading." Binko said.
Rik Sowell agreed.
"Reading is vital to the success of our city, county, state, nation and the world," Sowell said, "and the Conway Noon Rotary Club is making an effort in our city and county to promote literacy.
"We hope our small contribution will eventually make a big difference in restoring the love of reading."