The big day for the best and brightest in Conway schools will take place this afternoon during Academic Signing Day.

It is a Conway Area Chamber of Commerce event presented by Acxiom.

Three high schools in Conway will feature more than 20 students as they sign to attend their respective college choices. Every student featured is labeled an academic "all-star" and will be treated as such, much in the way high school athletes are when they sign to play sports at the college level.

The event is hosted this year by Central Baptist College and will begin at 2 p.m. The students recognized are among Conway’s brightest — those who have garnered top awards, such as the Governor’s Distinguished Scholarships or a top scholarship from a college or university.

Students attending Conway High School, Conway Christian High School, St. Joseph High School or those home schooled in the Conway school district.