Royal We, premiere pageant boutique, has outgrown its location on Locust Street and is moving to a location on Front Street with nearly five times the space.

Royal We Owner Laine Berry said she wanted to move to Front Street because she feels the street is at a time of revitalization and growth with stores like Statements and popular Italian restaurant Pasta Grill.

"We felt like we were kind of part of the initial rebirth of downtown, and we want to be part of that Front Street rebirth as well," she said.

Allison Reed, owner of Statements, said she thinks Royal We will be a fantastic addition to an already diverse offering of shops.

"We’re a family on Front Street, and Berry is just the sweetest," she said. "We’re thrilled to have her join."

The Royal We first opened on Locust Street in May of 2008.

The prom and pageant boutique originally opened in the current HipSway space with 600 square feet. A few years ago, the boutique outgrew that location and moved next door to a 1,100 square foot space.

The shop has done it again and is moving to the former Serendipity Sisters & Bean Me Up Latte location at 923 Front Street where it will have about five times the room in a nearly 5,000 square foot space.

"We just keep outgrowing our space, so we hope this next location we’ll get to stay in a little bit longer," Berry said.

The Royal We has clients who fly in as far away as Hawaii, Alaska and all over the globe to come to Conway to have Berry help them with "pageant styling."

With more than 20 years of design and styling experience, Berry works nationwide with pageant contestants to interpret each client’s unique look.

In the last year and a half Berry has expanded her services to include pageant photography, headshots, editorial shots and fashion shots with photographer David Hatfield of Studio D Imaging.

In the new space there will be a dedicated space for each section of the store — homecoming and prom, pageant and studio space. Studio D Imaging will have a full-time photography studio in the new space.

The pageant room in the new location, Berry says, will be the same size of the entire former store. Berry is also planning to increase her line of mid-price point daywear.

"When you come to the Royal We, we want it to be a shopping experience — it’s not just a retail experience, but a boutique experience — a very personal experience and service, so we want the new space to have a very modern, clean sophisticated feel, but at the same time incorporate that one-on-one, high-end service that people have come to expect from us," she said.

Construction is well underway and will consist of bright, white and modern build out features. "It looks much more like it belongs in New York City than in Conway," Berry said.

With 40 feet of window frontage, Berry is planning to do some "very high-end" window displays that will change by the season like Macy’s in New York City.

"Our goal is to take a cue from those high-end retailers and bring a little bit of that to downtown Conway," she said.

Having already signed a five year lease, Berry says, Royal We is looking to be on Front Street for the long haul — "unless we outgrow the space," she says.

Berry anticipates moving in by mid-June with a grand opening celebration to follow.

Royal We has dressed the last six winners of Miss Arkansas. Berry is planning to invite the 48 preliminary winners to a grand opening party before they head to Hot Springs for the Miss Arkansas pageant.

Royal We is having a storewide 50 percent off Moving Sale today to prepare for their move to the new location.

Royal We can be found on Instagram, Twitter, Facebook and Pinterest at RoyalWePageant.

(Staff writer Michelle Corbet can be reached by email at or by phone at 505-1215. Send us your news at