Rhea Lana’s, the children’s clothing consignment sale, starts Sunday at the Conway Expo Center. This year the organizers have donated to the Mayflower and Vilonia communities and will provide a drop box for the United Way’s school supply collection event.

Rhea Lana Riner, CEO and founder, said, "We have our biggest event we’ve ever had. We have about 112,000 items and about 1,100 families participating. We’ve done some things to make it easier to consign. We’ve added a drive-up drop off. The consignors can drive right up to the building. We’re partnering with Whole Hog so the dads can grab a sandwich while the moms shop. Another new thing we have is this new technology where the consignor can enter their items into their phone via voice recognition while they’re waiting in line. We know moms are busy, so we’re making being able to consign an easier experience, and being able to make some money for their family.

The consignment event looks forward to hundreds of consignors and thousands of shoppers. It specializes in name brand and boutique brand children’s and maternity clothing, high-quality toys, baby equipment and furniture.

"We have everything from nursery furniture to baby gear, outside toys, lots of clothes. Everything for kids," Riner said.

The event starts at noon on Sunday and goes to 7 p.m. It continues Monday through Saturday. Parking and admission are free.

Riner said many of her faithful customers were moms when she started the consignment sale and are now returning as grandmothers.

"I’ve been doing this for almost 17 years, and I started in my living room in Conway.

"It’s a community event that Conway families have supported for many years, and I’m thankful to be a part of this community and to be able to serve so many families."

According to a press release from the company, Rhea Lana’s Franchise Systems Inc. has 75 locations in 23 states and is the first consignment sale business in the country to offer online management and real-time tracking of merchandise through a computerized inventory system and a mobile application.

Following an event, the company regularly donates clothing to a good cause.

Riner noted, "We’re getting a drop box for the United Way Stuff a Bus campaign so shoppers can donate school supplies.

"We give clothes to the clothing closets at the public schools. School representatives will come and get clothing."

She said staff members would continue to communicate with Mayflower and Vilonia about ongoing needs and continue to give in those communities.

(Staff writer Rachel Parker Dickerson can be reached by email at rachel.dickerson@thecabin.net or by phone at 505-1236. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)