The Conway Police Department announced its Click It or Ticket campaign begins May 22.

Lt. Clay Smith said the campaign begins as summer kicks in and families are gearing up for vacations.

The campaign is aimed to enforce seat belt laws during the busiest travel and holiday weekends of the year and will continue through June 4.

"Our law enforcement personnel see firsthand the loss of life when people refuse to buckle up," he said. "It’s such a simple thing, and it should be an automatic next step after sitting down in a vehicle."

As Memorial Day approaches, Smith said CPD will work "to keep our community members safe and make sure people are doing the one thing that can save them in a crash: buckling up. If the enforcement crackdown wakes people up to the dangers of unrestrained driving and gets them to buckle up, we’ll consider it a success."

According to the National Highway Traffic Safety Administration’s most recent data, nearly half of the 22,441 passenger vehicle occupants killed in crashes in 2015 were unrestrained. That number climbed to 57 percent for crashes recorded between 6 p.m. and 5:59 p.m.

Statistics show 478 people who died in crashes in Arkansas in 2015 were not wearing their seat belts.

Spokesman LaTresha Woodruff said local law enforcement agencies will also have a "no-excuse approach" to enforcing the campaign.

She also said there will be a focus on nighttime enforcement of state seat belt laws.