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Safe Kids Buckle Up Inc., along with General Motors Corporation and five University of Central Arkansas public relations students have created a "buckle up" safety campaign for children in the Conway community. The campaign is called "Buckle Up Conway: Go BUC Wild!"
In order to promote the campaign, the UCA students involved - Stacey Caldwell, Kate Fletcher, Katie Magness, Kristen Morley and Adrienne Morris - created a program that was presented to Conway youth ages 11 to 14. The program, which stressed the importance of wearing a seat belt at all times while in a moving vehicle, was presented on Tuesday at Carl Stuart Middle School and on Wednesday at Ruth Doyle Intermediate School, reaching a total of 422 students directly and almost 1,600 students indirectly.
The Go BUC Wild program, which was presented in Health and P.E. classes, consisted of an original youth-oriented video containing important facts regarding seat belt safety, as well as an activity designed to help students retain the information given to them. Students were also given pledge cards to be signed by their parents, indicating the parent's involvement in keeping their child safe.
Safe Kids Buckle Up is the largest, most comprehensive program of Safe Kids Worldwide. Since 1996, the General Motors Corporation has served as Safe Kids Buckle Up's exclusive funding source and helped build Safe Kids Buckle Up into a multifaceted national initiative, bringing motor vehicle safety messages to children and families through community and dealer partnerships.
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