Francis M. Fine Jewelry has brought the feeling of a French boutique to downtown Conway.Founded in the summer of 2017 by Donald and Cindy Webb, Francis M. specializes in high-end designer jewelry and strives to provide the best customer service around. The store is at 804 Front St., right in the heart of downtown."Our main goal within our store is to offer over-the-top customer service," says Cindy. "We want to make things easy for you. We want you to be comfort- able in our store and feel like you are in your second home."The store's dÃ©cor is modern and welcoming, with shimmering chandeliers and animal print accents, yet the classic touches that come with an older build- ing are still apparent, especially the beautiful crown molding. The store itself was modeled after a French boutique and further inspired by Cindy's friend Vivian Noe, who created a painting that depicts Francis M. on a lovely French street near the Eiffel Tower.Francis M. uses individual display cases to showcase the collections offered by each designer. Francis M. carries designer jewelry lines such as Roberto Coin, Konstantino, Norman Covan, Just Jules, Heather B. Moore, Emily Amey Jewelry, and Ever&Ever Bridal. Plus, they offer vintage Chanel jewelry, estate jewelry and loose diamonds."We also specialize in custom design using the customers' jewelry or dia- monds to create something completely unique to them. We carry designers from literally all over the world and attend four to five jewelry shows a year," Cindy said. "Our combined design experience plus connections within the jewelry industry allow us to offer our customers advice and have access to all types of jewelry from other designers. Our loose diamond inventory is infinite, as we can get anything you might want, usually within one day if we don't already have it in stock."Francis M. also offers consignment sales if customers have jewelry they no longer need, and the store offers trade-ups on all diamond stud earrings and diamond rings. Jewelry repair is also covered at Francis M., and that includes everything, from changing a watch battery to repairing jewelry that has had a 'bad day'," Cindy said.Jewelry at Francis M. is available in all price ranges, which was done purposely to help all customers be able to find something they could afford that day. In addition to jewelry, Francis M. has Luxe candles and sachets, and a baby section that has adorable rattles and jewelry.A trip around the store shows a variety of types of jewelry, including rings, bracelets, necklaces, earrings and charms. Cindy loves Heather B. Moore charm necklaces, as they give someone an affordable piece of jewelry that can be added onto and further personalized over the years. She is also smitten with the Just Jules line of refurbished and re-created vintage jewelry. Roberto Coin does all of his jewelry line in 18 karat gold, and prices range from $400 to $14,000. A Greek touch is added in the boutique with Konstantino, the most popular and recognized line in the store. This line features sterling silver and 18 karat gold jewelry, ranging in price from $90 to a couple of thousand dollars."We have everything you can imagine in every style you can imagine. We have this variety so we can be ready for everyone's needs," says Cindy. She added that Francis M. is the only store in the state that carries three or four of the jewelry lines. Trunk shows for a few of the lines are coming soon, including Just Jules in December, a Vintage Chanel and Ropes of Pearls show in November, and Konstantino next spring. In the meantime, everyone is invited to join the Francis M. team on Saturdays for coffee and brunch and just "hang out and visit." They also have a birthday club that is very popular, because every year on your birthday you can receive 20 percent off "your coveted piece of jewelry plus get an exclusive gift from us. We believe your birthday is your special day and should always be celebrated in style."The experience of the Francis M. team is impeccable. Cindy, who is one of Arkansas' few certified working gemologists, has been in the business for 25 years. She has expertknowledge of gemstones, watches, and how to do appraisals. Her team also includes Mary Goodwin, who has been working with Cindy for two years, and Bobbi Jo Feltmon. Cindy's husband, Donald, has a full-time job but helps as he can and as he is needed.The store name is particularly special to Cindy, as it is a derivative of her late father's name. "He was Francis Marion Hudson. He had the prettiest name â€¦ an old, masculine name. I think he would have loved this whole thing. And I like that it's a family name with a little edge by using the 'M' and a period."Cindy said she is privileged to have loyal customers who have followed her from her previous work in Little Rock and Conway. "We're building relationships that last a lifetime. I get up early every day and come down here early because I'm excited. I love doing this. I just want my customers to have a good time and be happy."