A new boutique offering Christian merchandise and moderately priced fall fashions opened on Oak Street Monday.

Ms. Kay’s is located in the former location of Mary’s Boutique at 1110 Oak St. The shop sells seasonal women’s fashion and accessories at a variety of moderate price points.

The boutique has a Christian atmosphere with K-LOVE playing on the radio, and a signature line of Christian merchandise. The signature line is majestees, "apparel honoring the king of kings," that includes fashion tees with Bible verse insignia and cross jewelry.

"It has all come together because of God," said Kay Montgomery, store manager.

Anita Ward is the owner and Kay Montgomery is the manager and buyer, but they prefer to refer to themselves as a team.

"We’re going to make this work because God has graced us the opportunity to have this and Anita has always wanted a store. I’ve always wanted a store and now we’re going to make it a team effort to make it the best store in Conway," Kay said.

Kay has an extensive retail background and Anita has a degree in accounting.

"The business side will definitely be my forte," Anita said. "Although I love fashion, and always have."

Opening Ms. Kay’s was actually Anita’s husband, Dustin’s idea, she said. Dustin Ward is president and co-owner of Central Tube and Bar steel company in Conway.

"We’ve known Ms. Kay for eight years, and he said if she was ever without a job, he’d love to open a store, and so she was previously working at another store, and when that store closed we felt like the opportunity was right," Anita said.

Kay said she had dinner with the Ward’s and gave them several names she thought would be good for the store, but Dustin decided on Ms. Kay’s.

"He said it could only be called Ms. Kay’s because he felt like I had a following of clientele, and I was so humbled of them wanting to name it after me," Kay said. "It was such a surprise to me."

Anita and Kay transformed the store in four weeks. The new boutique has a chocolate brown paint scheme on the inside paired with a turquoise blue awning and door on the outside.

"We feel so good about the fact that God has enabled us to open this so fast," Kay said.

Kay said she hopes her shop will appeal to mothers, daughters, college aged and the older clientele the store had in the past that they hope to continue.

We like to say from classic to contemporary for all ages," Anita said. The boutique sells brands such as Union of Angels, YMI, Young Threads, Mavi Jeans and James Jeans.

Mellisa Lee, college student at the University of Central Arkansas, is the store’s sole sales associate. Lee provides complimentary gift wrap for customers upon check out.

The boutique will also operate as an alterations shop when seamstress Julie Bernadsky joins the team Nov. 1 for in-store alternations as well as alternations on outside clothing such as prom dresses and men’s suits, Kay said.

Brandi Covington shopped at Ms. Kay’s the morning it opened and said it was wonderful to have such a unique boutique downtown.

"The Christian elements in the jewelry and around the store bring a chic and classy feel to downtown," she said.

Ms. Kay’s is open Monday through Saturday from 10 a.m. to 5:30 p.m.

(Staff writer Michelle Corbet can be reached by email at michelle.corbet@thecabin.net or by phone at 505-1215. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)