Silverlake Design Studio Owner and Creative Director Jessica Crum spoke about building a better personal brand for business and job opportunities at the Young Professionals of Conway luncheon Monday at UCA Downtown.

Crum moved from Arkansas to Los Angeles for college, hoping for a career in acting, but instead worked as a freelance designer.

She said she often designed clothing before being asked to design websites, logos and other things.

Soon, the idea behind Silverlake was established, which she was able to fully open in Arkansas after moving to Conway.

"Ultimately, this Silverlake work has been so rewarding to me," she said. "I was wondering why it was much more rewarding than the work I was doing in L.A. I think it is because I have been able to help other people find their purpose.

"Establishing that purpose for my life has been very definitive and it’s helped me establish myself professionally, but I know it aligns my purpose and my ‘why.’"

She said her "why" is part of her brand.

"When people first think of branding, they think of photos, fonts and colors, but I want to dig a little deeper. You want to tell people who you are, what you are doing and why you do it.

"I feel like putting yourself out there is to go on LinkedIn or other social media, saying who you are."

"My "why" is ‘to encourage and empower others to find their purpose,’" she said. "I want to encourage everyone to make a mission statement about his or her life. When you know what you do and why you do it, it is time to establish who you are. "

She said it is beneficial to have strong upkeep of their online presence.

"If you want to grow your business, or online presence, I would add your accomplishments in and out of your job, and then take a little time to write a description about yourself," she said. "I would also clean up your social media and set up a professional email address."

She said these things will help employers to hire people or customers to check with business to see if the company is legit.

After Crum finished, YPC Board Member Chair Elect and Silverlake Account Manager Gage Jordan spoke about the new group.

"Ed Linck [Conway Chamber of Commerce Chief Operating Officer] came up to us with this idea to launch a satellite of the Rotary Club for 21 to 40 year olds because there is nothing there for that age group," he said. "It kind of blew up from there. Over 100 people came for our first meeting at Fat Daddy’s Bar-B-Que. We had good eats there and had a chance to mingle.

"We really just kind of launched this for young professionals in Conway. We’re not going to have weekly meetings, but we will have professional development meetings like this every second Monday. We have some real exciting folks to speak at these luncheons. The idea is to have people mingle with people you don’t normally get to mingle with."

Membership is $10 per month or $120 for an annual membership.

More information about the Young Professionals of Conway or the application to the group can be found at