To many people, October may bring thoughts of harvest themes and falling leaves, but the Log Cabin Democrat is "thinking pink" this month.
In recognition of October being National Breast Cancer Awareness Month, the paper is launching its "Think Pink" campaign with the first pink newspaper appearing Sunday.
Retail Advertising Sales Manager Rhonda Overbey said each of the four Sundays in October will feature pink on the front and back pages as well as the inside front and back pages.
Overbey hopes the pink paper will serve as a reminder of breast cancer awareness. An additional reminder will be a large pink ribbon on the back page for the four Sundays in October, which can be hung from store windows during October. The Log Cabin’s Web site also has a page dedicated to "Think Pink", www.thecabin.net/thinkpink. Donations can be made online or by stopping by the Log Cabin’s office.
The "Think Pink" campaign is in its second year at the newspaper and is a part of a companywide initiative to recognize Breast Cancer Awareness Month. Acting Publisher and Editor Rick Fahr invited the community to join the initiative.
"The Log Cabin and Morris Communications have a long-standing commitment to increasing awareness of Breast Cancer Awareness Month. We will be spearheading a number of projects to raise money to battle this disease that affects too many Arkansans. We invite everyone to join us in this fight," Fahr said.
According to the Susan G. Komen for the Cure Web site, in Arkansas between 2001-2005, 114 women per 100,000 women were diagnosed with breast cancer. About 192,370 new cases of breast cancer will be diagnosed in American women in 2009.
In coordination with the "Think Pink" coverage, Overbey said a "Think Pink" fund is established for readers to make donations. This year’s "Think Pink" fund will not only provide a donation to Conway Regional Hospital for its Women’s Health Foundation, but will also fund a pink garden at the Faulkner County Courthouse in the anchor bed.
"We are working with the Master Gardeners to finalize our plans," Overbey said.
Overbey said for a select donation amount, people can be recognized in the pink garden.
In addition to the garden at the courthouse, funding from "Think Pink" will be used on a portion of a new garden being created at the National Resources Center on Amity Road. Jan Spann who is a member of Master Gardeners said this will be a bigger garden that will be completed at the end of the year. This garden will be a learning garden as well.
Overbey said the goal for the second year of "Think Pink" is $10,000. Donors can also make mention online of those they would like to honor or memorialize, Overbey said.
"We will also have a listing of all the people who donated in the paper and their comments," Overbey said.
She encouraged businesses to increase their quota of pink by sponsoring the ribbon page. Sponsors include Conway Regional, Halter’s Body Shop, Centennial Bank, Parris Carpets, Smith Ford and Bates Furniture.