Reach Diagnostic Laboratories announces its strategic alignment with Conway Regional Health System to form Nexus Diagnostic Laboratories. Nexus offers enhanced laboratory outreach services for physicians in Central Arkansas and the patients they serve. A recognized industry leader for providing quality health care services, Conway Regional Health System currently operates a state-of-the-art clinical laboratory which runs both routine and esoteric tests for its patients. Reach, with more than 30 years of reference laboratory sales and marketing experience, joins forces with Conway Regional to build a laboratory testing outreach venture which offers area physicians direct electronic connectivity and same-day test results.

The new affiliation leverages Conway Regional’s core competency of delivering quick and accurate laboratory test results. Reach provides all the additional services and infrastructure required to market this medical testing service to physicians in Conway and an adjacent six-county region. Reach is responsible for all outreach front-end operations including sales and marketing, couriers, customer service, and coordination of information technology integration with customers.

By utilizing Conway Regional’s advanced laboratory testing capability, Nexus now offers area physicians a comprehensive array of clinical diagnostic testing including chemistry, hematology, cytology and coagulation. Nexus’ assay menu also includes some specialty testing not performed by other national laboratories such as gastrointestinal distress and fatigue profiling.

During the course of the day, Nexus couriers pick up patient specimens from physician clinics, nursing homes, and other health care providers in Cleburne, Conway, Faulkner, Pope, Van Buren, and White counties. The specimens are then accessioned, processed and delivered to the Conway Regional’s laboratory for testing. Advanced information technology solutions are used to fully automate the ordering and result delivery processes enabling customer physicians to select tests and receive same-day results electronically in their own offices for diagnosis verification.

For more information on Nexus, call 501-205-0350.