Style Encore, a store specializing in casual and business clothing for women in their mid-twenties and older, will open next to its year-old sister store in Conway this summer.

Husband and wife team Seth and Jordan Prater own the 2,500-square-foot store at 500 Amity Road, Suite 4A, next to one of their other stores – Plato’s Closet, which began buying gently-used, name-brand clothing last April.

The Style Encore store in Conway will also be the first location in Arkansas after the chain’s owner, Winmark Corporation of Minneapolis, Minnesota, launched the concept last year.

Buying begins May 26 and the store’s grand opening is set for mid-July.

"Our inventory has to get to a certain level before we open, otherwise it would just never fill up," Jordan said.

A Jonesboro location is set to open after Conway’s grand opening, according to the store’s website.

"We pay cash for clothes, handbags and accessories and everything is priced 50-70 percent off retail," Jordan said. "We pay our customers 30-40 percent of what we price at."

The store buys clothing of all seasons year-round.

For the Praters, the store soon to open is their third following success at their Plato’s Closet location in Conway, as well as their first Plato’s Closet in Jonesboro.

"I’m in my late-twenties so Style Encore fits me more as I’ve gotten older," Jordan said. "[This idea is] just really from a lot of customers. They just let us know that they couldn’t buy or sell certain things [at Plato’s Closet]."

The store differs from Plato’s Closet in that it caters to those looking to fit into an older age bracket, with a different expectation of style.

"But pricing and the whole concept is exactly the same," Jordan said. "Buying… [and] no appointment."

Style Encore’s interior has more earth tones and emphasizes customer service, she said.

The couple moved to Conway from Jonesboro after seeing the potential of the city during numerous trips to northwest Arkansas.

About 10-12 employees will work at Style Encore when it opens in July. The store is accepting in-person applications.

For more information, visit or call 501-504-6030.

Reagan Strike, store manager at Style Encore of Conway, currently works as assistant store manager at Plato’s Closet.

"I’m just excited," Strike said, adding that she is eager to see the store grow as a sister store of Plato’s Closet.

Style Encore’s store hours are from 10 a.m.-8 p.m. Monday-Saturday and noon-6 p.m. Sunday.

(Assistant managing editor Brandon Riddle can be reached by email at, by phone at 505-1215 or on Twitter @BrandonCRiddle. To comment on this and other stories in the Log Cabin, log on to Send us your news at