The Log Cabin Democrat unveils today its redesign — the first step in a new era of delivering local news to our readers. The redesign was meticulously created with the reader in mind, and the Log Cabin will continue to be committed to delivering the same high-quality, comprehensive local news, sports and features readers expect.
We have been working on the redesign for months with our colleagues at GateHouse Media under the direction of award-winning newspaper designer Mario Garcia. With this redesign, your newspaper will be more colorful, better organized and presented in a new type and style that’s easier to read.
Readers have voiced opinions in the past year about changes they would like to see, and the staff of the Log Cabin is listening. We are discontinuing USA Today content and have restructured the news and sports sections to include items you want.
For instance, we have added an opinion and commentary page in Tuesday’s editions that will feature each week a local political cartoon by longtime cartoonists Foy Lisenby and Milton Davis.
Business briefs will appear daily in the main section of the newspaper along with all the regular items you enjoy — Police Beat, Roundabout and Yesterdays among them.
The Nation and World page will have a format change and include a new item called “Datelines,” which spotlights news from around the nation and world.
Sports pages will include agate (scores) information daily for local teams as well as professional sports.
As we continue in the transition of this new look, we also want to continue to hear your ideas, tips and concerns.
Perhaps the biggest visual change on the front page and section fronts are what we call “cards.” The color palette reflects the hues of green and helps direct readers to great local content inside the paper or online. Card placement will vary to keep the front page looking fresh while allowing local news to be presented prominently every day.
Another plus for local readers, in addition to the same commitment to local content, is new headline typography that offers a cleaner, more modern appearance. The fonts and point size used on stories remains unchanged.
The reading experience is improved with better organization and white space added to the design.
Readers who took part in focus group testing agreed the new design looks and feels more modern, as well as more organized with less clutter.
The Log Cabin is excited to unveil this new look and renewed commitment to local news as we soon embark on our 139th year.
As always, my door is open.
Kelly Sublett is the Vice President of Audience for the Log Cabin Democrat. Email her at email@example.com or call at 501-505-1213.