The owners of EM Jeans have reopened the building as an event center, with three bookings already scheduled for January.

The store, a massive landmark of downtown Conway on the corner of West Oak and Chestnut streets, opened its doors in 2018 as the EM Event Center.

"We've had lots of people inquiring to use the building," Owner Larry Rogers said Monday. "It's a fabulous place to host weddings and other special events."

Rogers and his wife Liz Snipan opted to retire and close the store in mid-2017.

The couple opened EM Jeans on April 1, 1986, when they bought a store in Batesville. They later relocated to their new home in the Conway Towne Centre, where they sat for 18 years.

EM Jeans was housed in it's 10,000-square-foot location on West Oak and Chestnut streets for 12 years before the couple decided to retire. After retiring, Rogers said he and his wife decided to keep the staple alive by revitalizing the building into an event center.

"Conway's been very good to us," he said. "We would like to see the other downtown businesses continue to flourish."

He said three events are scheduled at the event center for January. Two small functions are set for Jan. 20 and 27, with the larger-scaled event set to take place Jan. 23.

"We are so excited and so grateful," Barbara Satterfield, a member of the large-scale Jan. 23 event said Monday. "[The owners] have worked with us so wonderfully. We think they're event center is in the perfect spot."

Satterfield is a member of Faulkner Forward, a local Political Action Committee.

The group is hosting its "Under Construction" event from 5:30-7:30 p.m. Jan. 23, a theme Satterfield said represents Faulkner Forward's mission to build support for progressive electoral representation in the county.

Tickets for the non-partisan "friend-raising" event can be purchased for $50 online at More information about the group can also be viewed on the group's website.

"The event is a friend-raising event," Satterfield said. "We want to inform as many people as possible in Faulkner County about this groundbreaking [group]."

Rogers said EM Jeans will open up its doors one last time as a clothing store.

After holding a store-wide closing sale, Rogers said a few clothing items remain available for purchase.

These items can be viewed and purchased during the Downtown Moonlight Madness event Jan. 26. He said the store will be open from 5 p.m. "until people stop showing up."

"It's our official last day as far as clothing," he said.

Rogers said the items available will feature "massive markdowns."