CONWAY, Ark. (KATV) — Jordan Howard is third in the nation in scoring, averaging 25.5 points per game. He's the all-time leading scorer at the University of Central Arkansas. He's the Southland Conference's career leader in three-pointers made.
To simply call him a shooter, though, would be missing the whole picture.He's an even better shooter with a camera in his hand.
"I'm pretty good at both," Jordan joked.
The senior guard graduated in December with a degree in digital film-making.
"It's definitely unique and that's why a lot of people are surprised when I say I do stuff like this."
He said his father, a strength and conditioning trainer in Arizona, never missed a chance to capture moments on film when he was growing up. Naturally, Jordan said he wants to get into the "cinematic side of sports."
"I love telling stories. Just being able to tell unique stories through sports, through a camera is something I love to do."
Jordan hopes for a shot at the NBA, but he's well on his way to a successful career in cinematography after he hangs up his high tops. He's already shot and edited music videos, promotional videos and documentaries. Once, thanks to some family connections, he worked with NFL stars Odell Beckham, Jr. and LeGarrette Blount.
"To work with professionals like that was really cool."
"I was made aware of this when Jordan was in high school," UCA Head Coach Russ Pennell said. "He and his buddies would make these amateur videos asking their dates to prom or documenting the high school basketball season and they were phenomenal."
When the spotlight inevitably fades on Jordan's basketball career, it will be lights, camera, action for Jordan's other passion.
"Basketball doesn't define him," Pennell said. "It's a part of his life, but he's so well-rounded. He has so many other irons in the fire."
"I'm excited because even after basketball, I have something that I love that I can do," Jordan said.
"So yeah, I'm excited for the future, for sure."