PETIT JEAN MOUNTAIN, Ark. (Feb. 1, 2018) — A Business Workshop for Landowners will be held at the Winthrop Rockefeller Institute on Thursday, March 8. The workshop is designed to help landowners diversify the earning potential of their land through various outdoor business models such as hunting/fishing leases and agritourism.

This will be the fourth time the Institute has hosted such a workshop in partnership with the Mississippi State University Natural Resource Enterprise program and the University of Arkansas Division of Agriculture Cooperative Extension Service.

“When Winthrop Rockefeller operated his cattle farm here atop Petit Jean Mountain, he used it not just as a way to make money, but also as a way to train other farmers around Arkansas,” said Janet Harris, director of programs for the Winthrop Rockefeller Institute. “This workshop uses that Rockefeller ethic to harness the considerable knowledge and expertise of our partners. Landowners can come to the mountain and use this unique opportunity to learn about how to make their land work for them and ensure a more prosperous future.”

At the workshop, participants will hear from Daryl Jones, director of the Natural Resource Enterprise program at Mississippi State, on enterprise development; Stacey McCullough, assistant director of the University of Arkansas Division of Agriculture Cooperative Extension Service, on agricultural diversification through agritourism; Shawn Peebles, owner of Peebles Farm in Augusta, on his experience operating an agritourism business; Jim Taylor, vice president, and Anna Lester, assistant vice president of Farm Credit, about getting bank loans for outdoor businesses; and Matthew Vandiver, vice president of JWB Company, about liability and legal considerations. The workshop will conclude with a session led by Adam Tullos, Extension association with the Mississippi State University NRE program, on building a business plan for an outdoor business.

Check-in will begin at 8 a.m. with the workshop beginning at 8:30. The workshop will finish about 3:30 p.m.

Registration for the workshop, which is required prior to March 8, is $30 for individuals or $50 for couples. The cost of registration includes lunch. For more information and a link to register, visit

About the Winthrop Rockefeller Institute

In 2005, the University of Arkansas System established the Winthrop Rockefeller Institute with a grant from the Winthrop Rockefeller Charitable Trust. By integrating the resources and expertise of the University of Arkansas System with the legacy and ideas of Gov. Winthrop Rockefeller, this educational institute and conference center creates an atmosphere where collaboration and change can thrive.

Program areas include Agriculture, Arts and Humanities, Civic Engagement, Economic Development, and Health. To learn more, call 501-727-5435, visit the website at, or stay connected through Twitter and Facebook.