Ali Dyer, who owns the clothing retailer Outfit Alley in downtown Conway, got a new sign for the storefront on April 22 with the help from the Conway Downtown Partnership (CDP).

Each year, Main Street Arkansas awards the CDP $5,000 to "give back to merchants for inside or outside improvements," CDP Board President Jack Bell said.

The CDP accepts applications for the grants from businesses in downtown Conway and Main Street Arkansas helps decide the recipients. The grants are 50/50 matching reimbursable grants, meaning the business owners pay for the improvements first.

"They must be a member of the Conway Downtown Partnership," CDP Director Kim Williams said.

The application process will open again the last Friday in July.

Dyer, who grew up in Heber Springs before moving to Conway to pursue business, said the grant has been a huge help.

Her store Outfit Alley, which is open 10 a.m. to 6 p.m. Tuesday through Friday and 10 a.m. to 5 p.m. Saturday, features Wampus Cat merchandise among other things.

"My kids are Wampus Cats," the former Heber Springs resident said. "And I got my MBA at UCA two years ago."

She said the store offers clothing appropriate for youth all the way through middle age.

"My target audience is everyone," she laughed.