The Toad Dome is a central location to experience the friendly and hoppy atmosphere of Toad Suck Daze.
While watching toads race along their tracks, onlookers are likely to run into out-of-state attendees.
Among Friday's Toad Suck Daze crowd was Russell Jefford, of London, England.
Jefford was in town coincidentally for the festival, noting he traveled to Conway for work and happened to be in town on the first night of the three-day festival.
Jefford, who works at Ensono, began his Toad Suck Daze experience at the Toad Dome, watching as children selected and raced their toads.
"This is just amazing," he said moments before snapping a selfie with the Toad Master.
Brian Ratliff of Conway has been toad master for the past 19 years.
He said Toad Suck Daze has a way of drawing in residents from across the state, and many from across the country.
Having the University of Central Arkansas, Central Baptist College and Hendrix College in the city helps spread the word of the festival and opens the opportunity for many who otherwise never would have known about this Conway staple.
"Some [of these students] have never thought about ever touching a toad, but they'll come race and dance and just have a great time [at Toad Suck]," Toad Master Ratliff said Friday. "I love that they can come out here and just have fun. That's what I love most about this."
In his 19 years serving as the festival's toad master, Ratliff said he's seen attendees from across the globe. While it's exciting to see an attendee from England, Ratliff said it also comes as no surprise to him.
Taking a bite of his alligator-on-a-stick, Jefford said he enjoyed the variety of activities offered to passersby and hoped to become the honorary toad master so that he could continue to return to the Arkansas festival for years to come.
"I want to be the honorary toad master next year," he said, laughing. "I'd come back for that. If they made me the honorary toad master, I'd pay my own [plane] ticket. I love it."
Now equipped with a Toad Suck T-shirt and mug, Jefford said he's ready to show his pride back home and encourage others to attend if they ever get the chance.
"I would [tell others back home] to schedule this in their diary and make a note about it," he said. "I'll be wearing my T-shirt with pride around Oxford. I'm going to be like an evangelist for Toad Suck."
Fellow Ensono employee and Conway resident Jared Cook helped guide Jefford along the many sites at Toad Suck Daze on Friday.
The two, along with Cook's children, Maleah and Adien, maneuvered through the crowded downtown streets, finding the best places to listen to music, tinker at vendor booths and try out new treats.
Maleah said she was searching down the fried Oreos before leaving and Jefford said he wanted to try a fried Twinkie before calling it a night.