International business Build-A-Bear Workshop has announced a Pay Your Age Day promotion for its stores in the U.S., Canada and the U.K.
“Join us for the first-ever Pay Your Age day at Build-A-Bear Workshop,” the business’s website states. “On July 12, you can pay your age for any furry friend in the Workshop.”
According to the website, how old a person is, is how much their “furry friend” will cost in-store, limited to one per guest.
To take advantage of the deal, a customer must be a Bonus Club member, which his free and easy to sign up for.
The minimum price for the day is $1 and the maximum is $29, but does not limit a person based on their age; a guest who is 40-years-old will only pay $29 for a furry friend valued at $35, according to the website’s fact and question area.
Guests do not need to present formal identification to participate but only have to tell a store associate their age.
“You may pay the age of any and all children who are with you in the store,” the website reads.
The company posted the fun-day announcement to its Facebook page July 1 and again on July 6, which garnered 12,000 comments and 19,000 shares as of July 10.
Facebook user, Sophie Pentland commented on the post.
“If I take both my children will they be able to get one or [is it] only one child per membership,” she asked.
A representative from Build-A-Bear replied and said that both would be able to participate via Pentland’s account.
Another user, “Kim Varney,” asked if it was just a plain bear for the child’s age and the company responded and said that the offer applies to “ANY furry friend” in the workshop, but outfits and accessories would be sold separately.
The celebration is a part of the company’s Count Your Candles birthday campaign.
"We have overwhelming data that indicates Build-A-Bear is synonymous with childhood, and nearly one-third of our sales are associated with birthdays," Sharon Price John, BABW president and chief executive officer, said in a statement. "We 'heart' birthdays at Build-A-Bear, so we're hosting the Pay Your Age Day to launch our year-round 'Count Your Candles' offer for Guests celebrating a birthday with us in stores—an experience we designed especially to commemorate birthdays in a memorable way."
To sign up to be a Bonus Club member, visit www.buildabear.com/on/demandware.store/Sites-buildabear-us-Site/default/Account-StartRegister?sc_cid=soc:fb:payyourage&sf90268985=1.
KATV contributed to this article.