In support of Breast Cancer Awareness Month, the Conway Fire Department has its ever-popular pink truck parked downtown outside of Central Station.
She was the little engine that could and still is.
"People are just so drawn to the truck. When people see it, they become attached to it," CFD Cpt. Rick Powell said. "She was protecting lives and property for so long. Now, her mission is inspiring hope."
The Conway Fire Department purchased Engine 7, which later became the pink truck upon retiring in 2012, in the mid-1990s.
Engine 7 became a member of the Conway fire family in 1995 after the department realized it had a need for a larger truck following the July 1994 fire at American Transportation Corp., the former bus manufacturing plant in Conway.
It was the largest truck at CFD at the time it was purchased and has since set a standard for they way and types of trucks the Conway Fire Department orders.
"Everything we order here, everything since that day, is specially ordered just for Conway," Powell said. "It was our first real cab that could carry more than two people. It was the first custom truck we ever ordered and it was the biggest one we had at the time."
The pink truck got its facelift in 2013.
Those who donated their time and efforts finished the job in a week, and the project was fully funded through donations through the Firefighters for the Cure 5K and fundraiser, Helton's Wrecker & Repair Services and A & J Collision Repair.
Helton's disassembled the truck and A & J painted it.
"We all worked together in putting it back together," Helton's owner Bill Helton previously told the Log Cabin.
"We turned this thing around in one week," he said, noting the project "would take some people two or three weeks to get the job done."
A & J Collision owner Jody Gatchell said the project showed that the heart and desire of the Conway Fire Department "is amazing" as he and Helton's completed the project in 2013.
"This is one of the uniquest things I've ever done," he previously stated. "To paint a fire truck pink ... it's unbelievable."
Through the years, the pink truck has become a Conway staple.
"She's just taken a different road," Powell said of her duties.
The truck that once helped save lives is now an inspiration piece to continue saving lives.
"The pink truck is very popular among the citizens," Powell said.
The truck makes several community appearances throughout the year including stopping by the Will McGary Memorial Car Show, driving Santa in the Conway Christmas Parade, inspiring runners at the Susan G. Komen Race for the Cure and more.
Just like every other Conway fire truck, Powell said the pink truck "has a personality of her own."
"All these fire engines have their own personalities," he said. "They all have their own little quirks, their little noises. You just learn them. You know what truck does what and what not to do. She has her own personality. We always call [the pink truck] a her, and we've got to take care of our girl."
Conway firefighters and the community they protect take pride in the pink truck.
"She used to be Engine 7. Now she's Engine Hope," Powell said.
Upkeep expenses are almost nonexistent.
Engine Hope gets an annual oil change and receives "hand-me-down" tires.
"She doesn't really have a budget, but for upkeep, since we can't run our tires down to nothing, we always keep a few to use for her and she gets an oil change once a year," Powell said.
To see the ever-popular pink truck, drive by Central Station in downtown Conway anytime throughout the month of October.
Throughout October, firefighters in Conway also wear shirts featuring pink lettering.
"I'm proud and glad we can do these little things to show we support the community and breast cancer awareness," firefighter Randel Green said.