Kim and Joseph Charlson

Hometown: Conway, AR   

Occupation: Own and operate Orsanna, a digital marketing agency based in Central Arkansas.


What’s the last music you listened to as a family while driving?

Both: The Flaming Lips.


What’s your guilty pleasure?

Both: We watch the English house hunting show Escape to the Country. We’ve made a game out of guessing the house budgets and the price of homes on the show.


What’s the one thing in your home you want to get rid of but that your spouse won’t allow?

Both: It’s actually something we both agree on—a used armchair Kim bought in college from the old Salvation Army shop downtown. It is so ugly but it’s the most comfortable chair and we can’t seem to find one we like better. One of us will waffle and decide to get rid of it but the other defends it until we swap perspectives a few months later!


Who is your favorite animated character?

Both: Neither of us really has one!


What are you most passionate about?

K: Growing our marketing agency, while making sure we have a good work-life balance and treat our team members well. Businesses make a huge impact on our community so running a community-minded business has been a priority.

J: Childhood hunger. We’re all blessed to live in the greatest country in the world but even here there are children that go to bed hungry. The solution is heartbreakingly simple but we can’t seem to accomplish it.


What is the furthest you’ve been from home and why?

K: I went to Australia when I was in high school with People to People, a student ambassador program to promote peace through understanding started by President Eisenhower. I stayed with a host family in Tamworth, the country music capital of Australia, and traveled around the country visiting elementary schools, doing community projects, and seeing the sights like Uluru and the Great Barrier Reef!  

J: I’m excited to go back to France for our first wedding anniversary in April.


Do you prefer mountains or the beach?

K: After going to Glacier National Park with Joe and his family a few years ago, I have to say it’s a tie! Give me either and I’ll be happy.

J: Mountains.


Who do you most admire?

K: Linda Tyler, Carol Crews, Julie Adkission, and my Women’s Leadership Network mentor, Angela De Freitas. They’re all smart, hard working women who have done good things for our community in their own ways.

J: My grandfather. He’s 79 and still works on the farm every day.


Which is your favorite restaurant in town?

Both: We love Hideaway Pizza, though Pasta Grill is a close second.


Is your family more Elvis or Beatles?

Both: Probably more Rolling Stones!


Who is the better driver?

Both: Probably don’t give Kim your keys.

J: She just has bad luck.


Who is the calmest?

K: Joe is but that comes with the territory of being an attorney.


What is your family’s favorite hobby?

Both: Going on adventures with our black lab, Luna.


Where do you go to church?

Both: St. Peter’s Episcopal Church. It’s where Joe was baptized so it was very meaningful to be married there.


What is your favorite memory as a family?

Both: Getting gelato at the National Gallery of Art in D.C.