A picture is worth a thousand words. In a world that is consumed by social media, photos are the number one way we as individuals market ourselves. If you take a profile picture from 10 years ago and compare it to your most recent photo you will likely notice the drastic increase in the quality of the photo. Not only that but we have now been introduced to the amazing world of “filters”. These new facets of photography allow the average Joe to swipe left to a filter that not only enhances our best features but also disguises our not so great physical attributes. So, why are we so obsessed with our photos? Because they tell the story of the life we want to convey to our audience. Today’s real estate industry is no exception. How you market a listing through photos can have a large and direct impact on the success of a sale.
Almost everything we do today is done online. This technological shift has expanded potential exposure immensely. Utilizing this source of exposure to market listings is highly effective. Images are the driving force behind maximum exposure and engagement on social media and the quality of the images is of equal importance. Professional photography offered by an agent and their agency proves to the seller that both agent and company are invested and committed to providing the highest degree of professionalism when it comes to selling your home. According to the 2018 NAR Profile of Home Buyers and Sellers, Eighty-seven percent of homebuyers who searched for a home on the internet found photos to be among the most useful features of REALTOR websites.
We are all photographers in our own right in today’s world seemingly being born with a smartphone as an appendage. Yet it is crucial for the seller to remember that the quality of the images of a home for sale has been directly linked to the amount of time that a listing stays on the market. Homes with high quality photography sell 32% faster than those with average photo quality. In real estate marketing, quality and quantity go hand in hand. A home with one photo spends an average of 70 days on the market where as a home with 20 photos spends 32 days on the market. For homes in the $200,000 to $1 million range, those that include high quality photography on their listing sell for $3,000 - $11,000 more.
For example, which one of these photos is more appealing to an audience of potential buyers? Whether the photo is of a home that you are or aren’t in the market for or may or may not be in your price range, the high-quality photo is much more attractive and is proven to drive more potential buyer traffic to that listing.
So, what have we learned today? When marketing a listing, invest in quality photos, post enough of them to tell a story and use the beautiful World Wide Web to get as much exposure as your heart desires.
ERA TEAM Real Estate offers professional photography, virtual tours and drone images/videos. For questions about photography and marketing services call ERA TEAM Real Estate: 501.327.6731
Literary Sources Include: (www.prnewswire.com), (www.retipster.com), (www.redfin.com) 2018 NAR Profile of Home Buyers and Sellers