Business Name: Back Achers Equestrian Center with Legends Restaurant

Location: 3725 College Ave., Conway

Telephone: 501-327-4600


Date opened: Dec. 1, 2012

Number of employees: 3 full time, several part-time

What type of business is it? An equestrian center, restaurant and event center

What specifically does your business do? The equestrian center offers riding lessons both of western and English discipline, boarding horses, training horses, clinics, horse shows, rodeos, birthday parties, receptions, weddings, an event center for business meetings with a projector and screen. The center houses a full service restaurant open 7 days a week, 11 a.m. – 11 p.m. with a variety of food and drinks.

Owner or Manager Name: Letitia McMaster, Manager – Donna Latimer

Why did you decide to open this business/location? The event center/riding facility was needed in our area and it was a dream of mine.

What is the best part about owning/operating this business? Seeing how horses can boost the confidence in others and it’s a stress reliever. It is also a great place to meet people.

What has been the biggest surprise that has happened since opening this business? The positive response to the multifaceted facility.

What is the best piece of advice you received before going into this business? If you have a passion for it, it will never be work.

What is the most important piece of advice you would give to someone starting out in business? Do what you love and love what you do.

What makes your business unique to Conway and Faulkner County? It is the only indoor arena in Conway. It is in the middle of Conway. Where else can you eat lunch or dinner and watch others ride horses?