For local businesses wanting to raise awareness about shopping small for Small Business Saturday, there’s still time to reach out to customers with web marketing and promotions, says Patricia Norins, spokesperson for Small Business Saturday.

Founded by American Express in 2010, Small Business Saturday is a day dedicated to supporting businesses nationwide the day after Black Friday.

Norins said social media blasts are a quick and easy way for business owners to drive more traffic on the day. As well as business marketing in advance and participation on the day with promotions and incentives.

Discounts are the top incentive for customers to shop small, Norins said. American Express reports 67 percent of small businesses plan to offer discounts this Saturday.

The American Express Shop Small website has email and social media templates and printable signage among other banners and logos that business owners can download anytime at

Upon hearing about the local shops and restaurants that line Oak Street, Norins said Saturday is a perfect opportunity for Oak Street business owners to pull together and hold festivities for the day to help draw customers.

"That’s what this day is all about," she said. "It’s about customers supporting local businesses."

An estimated $5.5 billion was spent at small, independently owned retailers, including restaurants last year on Small Business Saturday. On a national level, half the sales on Small Business Saturday are generated form independent retailers.

"Small businesses are resilient, but they face headwinds in this uncertain economy," said Susan Sobbott, president, American Express OPEN. "If consumers commit to ‘Shopping Small’, we can provide Main Street with an important boost at a time when they need it most."

(Staff writer Michelle Corbet can be reached by email at or by phone at 505-1215. To comment on this and other stories in the Log Cabin, log on to Send us your news at