With Front Street lined with Christmas parade spectators, merchants are planning to extend hours until 9 p.m. Saturday night, so people can wrap up their holiday shopping in downtown Conway.

"There was an event similar to Mistletoe Madness years ago, and it really brought folks out to shop our local merchants for the holidays, and now with the weather more Christmas like it has really put folks in the holiday spirit," said Kim Williams, director of Conway Downtown Partnership.

Shop owners are reporting tremendous foot traffic this season compared to the past few years. They have stated that Rogers Plaza with its new entrance to downtown paired with Conway’s 54-foot-tall Christmas tree and garland wrapped light posts have all played a huge part, Williams said.

Plus, there are currently more stores downtown than there have been in many years, she said. With the exception of a few storefronts that are being revitalized for future tenants, there isn’t a vacant store on Oak Street, and there’s only one on Front Street.

Each store has decorated it’s storefront window with a unique display ranging from woodland holiday scenes to glitz and glam holiday trees.

"The windows in downtown Conway are fabulous this year," Williams said. "Not that they aren’t every year, but our merchants have really gone all out with their decorating again adding to the unique experience of window shopping, a time honored tradition that has been lost because of malls."

As shoppers are traveling from store to store and street to street, there are Christmas lights abound with City Hall, Simon Park and the Faulkner County Court House all decorated for Christmas this year.

Participating stores consisting of a mix of trendy, high-fashion boutiques; contemporary home décor and accessories shops; and established antique dealers and jewelry stores, will be offering door prizes and discounts on selective merchandise.

"Events like this are really geared for the customers," Williams said. "It creates a sense of place when folks shop locally and have a positive experience."

Participating merchants include:

Apple Tree | Under the Apple Tree


Blue Kite Boutique

Branch Out Paint Bar + Boutique + Jasperz Java

Carmen’s Art & Antiques

E. Leigh’s Boutique

EM Jeans | The Gallery At EM

Gospel Concepts

Grand on Oak


Jenifer’s Antiques

Kitchen Store


Ms Kay’s

Serendipity Sisters | Bean Me Up Latte

Sporty Runner


Studio Skin

The Locals

Toad Fly

Mike’s Place

Table Mesa Bistro

Pasta Grill

JJ’s Grill

US Pizza

Kings Conway

(Staff writer Michelle Corbet can be reached by email at michelle.corbet@thecabin.net or by phone at 505-1215. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)