Business Name: Feel the Beat Fitness

Location: 2104 Harkrider St., Suite 107, Conway, Ark., 72032

Telephone: 501-205-8595


Date opened: May 7, 2011

Number of employees: 3

What type of business is it? Dance fitness

What specifically does your business do? We teach Dance Trance Fitness Classes. Dance Trance Fitness is a global fitness program that currently has over 30 locations throughout Central and North America. We are the only place in Arkansas to offer these type of fitness classes. What sets us apart from everyone else is that we have a party in every class. We turn the lights down, throw on the club lights and get busy dancing! You don’t have to be a good dancer to do these workouts; we teach you the dances and then you put your own spin on it and do it to the best of your ability. We also do new routines frequently so that you never get bored. 

Owner or manager name: Nicole Spiller

Why did you decide to open this business/location? I have always been interested in Dancing and Fitness, but always got bored with the fitness programs that I tried. My sister found an article in Southern Living magazine and thought that this was perfect for me. I loved the idea of it, so we flew down to Jacksonville, Fla., for an instructor training and loved it, so, with the support of my family, I signed up and brought this fun and exciting workout to Conway.

What is the best part about owning/operating this business? There are a couple of things that I really enjoy about this business. First, is the workouts are amazing and I am in better shape now than I have been since I was a high school cheerleader. I love the clients and seeing them learn the dances and let loose and have fun with them. Another thing that I love about my job, personally, is that I was a stay-at-home before I started this business and it allows me to still spend time with my kids. We even have a playroom so I can bring them to work with me!

What has been the biggest surprise that has happened since opening this business? I don’t really think that I have been too surprised by anything yet, but I am sure that is coming.

What makes your business unique to Conway and Faulkner County? We are unique to not only Conway and Faulkner County, but all of Arkansas! We are the only place in Arkansas to offer Dance Trance Fitness classes. Dance Trance is a unique program because we are a dance based fitness program that has a real party feel to it. You don’t even realize you are working out until you leave and you are dripping with sweat and your legs won’t work the next day. When you combine our dance routines with the music and lights, you just have fun and forget about the workout part of it. All of our dances are choreographed to give you a great workout, but also be fun. Did I mention that we are constantly learning new routines so you never get bored.