E.Leigh’s contemporary boutique opened its largest location to date at 830 Front St. Saturday morning.

The new store is in the Halter building’s former home of PK’s at the corner of Oak and Front Street.

Jennifer Rownd, Conway store manager, said E.Leigh’s wanted to open a third location in Conway because the city is growing, and is a perfect family town to expand the E.Leigh’s brand.

"It’s full of college students who love to shop and love trendy outfits," she said. "We have a large variety of choices that could fit the styles of both a college student and mother. There’s a large variety for different tastes and trends."

Lacee Acre is a nurse at St. Bernards Medical Center in Jonesboro. She’s in town visiting a friend. When the two of them heard E.Leigh’s was opening Saturday at 10 a.m., they set their alarms to be there when the doors opened.

Acre said she came for the reasonable pricing and unique clothing. She purchased a dress, several sweaters and some leggings.

"It’s a place you could come to find an outfit for a night out," Acre said.

Jaime Dillon, store manager of the Fayetteville location, said the store tries to cater to all women in both affordability and style.

"You can still look fabulous without breaking the bank," she said.

E.Leigh’s average price point is about $45, Dillon said. More expensive items include high end purses and Chinese Laundry brand shoes.

The boutique plans to carry on its tradition of Champagne Thursday happy hour from 5 p.m. to close at the new location.

Customers of age can enjoy a glass of champagne while browsing the boutique.

Dillon said a special, surprise deal is typically given to customers who attend Champagne Thursdays. E.Leigh’s will have more events and sales as the holiday season approaches.

When University of Central Arkansas freshman public relations major Claire Rogers lived in Little Rock, E.Leigh’s was her favorite store.

Since they opened their Little Rock location a year in a half ago, Rogers has been following the store on Instagram. It was through social media she heard the announcement of a location in Conway, and applied for a job.

Rogers now serves as a sales associate at her favorite retail outlet.

"It’s going to be a great addition to Conway," she said.

(Staff writer Michelle Corbet can be reached by email at michelle.corbet@thecabin.net or by phone at 505-1215. To comment on this and other stories in the Log Cabin, log on to www.thecabin.net. Send us your news at www.thecabin.net/submit)