The lights are on at Tony Circle in Catherine Place, where six families have gone all out under the influence of Tony Brighter, who in 2007 put up a Christmas display that was beyond the normal string of lights.
His display, which has spread to cover the cul-de-sac is a computerized lights show that corresponds with music broadcast over radio frequency.
The display now has more than 80,000 lights, according to Brighter.
On weekends, it is typical to see a line of cars waiting to drive through Tony Circle.
Onlookers get a candy cane and an opportunity to donate to the Brighter family charity of choice, Make a Child Smile.
Get to Catherine Place on the south side of Conway by way of South Salem or Nutter Chapel roads.
The display is on nightly from 5:30 to 11 p.m., and until 11:30 p.m. Saturdays if there’s traffic in the neighborhood.
On Dec. 21 from 6 to 9 p.m., Santa will be at the cul-de-sac ready for photos.
The Brighters have a big electricity bill every year, but Brighter has said the return to family tradition is worth the cost.
The show is free.