Conway will be rockin’ around the Christmas tree at this year’s New Year’s Eve event at Rogers Plaza.

Rockin’ the Plaza will last from 8-10 p.m. and will serve as a benefit for the Arkansas Community Foundation of Faulkner County.

"There’s lots of worthy organizations out there, so we wanted to go with the Community Foundation because they turn around and give grants to other organizations," said Don Greenland of the band Yesteryear.

Greenland and some of his friends will be celebrating 25 years of playing in Yesteryear together in 2014, and he said it has become tradition to play a benefit concert on New Year’s Eve. This year, Greenland brought the idea of having an outdoor community party to Kim Williams, executive director of the Conway Downtown Partnership, to make it a reality.

"We decided with the new Rogers Plaza, the cool new Christmas tree and all the cool stuff happening downtown we’d bring it up with the Downtown Partnership to bring it outside," he said.

According to Williams, Fayetteville has a similar event called Last Night on Fayetteville Square, but Little Rock does not do anything comparable.

"They may have done things on the River Market in the past, but mostly leave New Year’s Eve up to individual bars and clubs," she said.

In order to avoid making too much noise late at night and allow party-goers to make it to other destinations, Rockin’ the Plaza will go from 8 to 10 p.m. Tuesday.

"We were hoping it would be something people would want to come out to support and still not take up their whole evening," Greenland said.

A $20 per person donation will go to support the Community Foundation as well as register participants to win one of several gifts donated by merchants from Downtown Conway, including Antique Alley Arkansas Antique Show, Branch Out Paint Bar + Boutique + Jasperz Java, E. Leigh¹s, Euphoria Day Spa, Fairfield Inn & Suites, Grand on Oak, JJ’s Grill, The Kitchen Store, Kordsmeier Furniture, Preston Palmer Studios, The Sporty Runner, Statements, Table Mesa Bistro, Toad’s Crossing Antique Mall, The Toad Fly and Zaza Fine Salad + Wood Oven Pizza Co.

(Staff writer Angela Spencer can be reached by email at or by phone at 505-1212. Staff writer Michelle Corbet can be reached by email at or by phone at 505-1215.)

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