The University of Central Arkansas announced Thursday the hiring of Christina Madsen as Associate Vice President for Communications, Public Relations and Marketing. Madsen, known on television as Christina Munoz, currently anchors an Emmy award winning newscast at 6 p.m. and 10 p.m.

UCA President Tom Courtway said the hire brings instant credibility and experience to UCA’s communication efforts.

"She is trusted and respected by her peers and widely recognized as one of the best communicators of our time. Her professionalism, expertise and reputation are unmatched in the communications field."

Madsen is a native of Yankton, South Dakota, and graduated from the University of Minnesota-Twin Cities with a degree in Communications with an emphasis in Broadcast Journalism and a minor in Spanish. She began her career in Duluth, Minn., as a reporter before moving to Arkansas in 2003. She has been the President and Member of the Board of Ballet Arkansas, as well as being an honorary board member of the League of United Latin American Citizens in Arkansas.

"My career has given me the opportunity to tell stories to Arkansans for more than a decade. That experience was an opportunity that I will cherish forever," said Madsen. "UCA students, faculty and staff are thriving. It’s an exciting time in the university’s history, and I can’t wait to help tell its story to the next generation of Arkansans."

Madsen is married to Dave Madsen and has two daughters, Sydney and Reagan. They plan to transition to Conway this spring.

"I am so excited about this new chapter in my life and so thankful for the opportunity to join UCA. This position will allow me to fulfill my role as a mother to my two daughters while still providing for my family," said Madsen.