Crowds were lined up out the door of their favorite stores come Thursday night into Friday morning during the annual Black Friday shopping season. 

By around 10 a.m., Friday lines had died down in some places, much calmer than store clerks had seen hours prior, but were steady into the afternoon for those still seeking the good bargains.

Some places even offered a little extra like Target, which promised a 20% coupon for $50 spent and Kohls, which had its shoppers spending for Kohls Cash back. 

According to the Associated Press and the National Retail Federation, the nation’s largest retail trade group, this season has six shorter shopping days between Thanksgiving and Christmas, the shortest since 2013. 

Adobe Analytics predicts a loss of $1 billion in online revenue from a shortened season, but it still expects online sales will reach $143.7 billion, up 14.1% from last year's holiday season and said Thanksgiving Day actually set records for online shopping. Consumers spent $4.2 billion on Thanksgiving, a 14.5% increase from the holiday a year ago.

Black Friday was on track to hit $7.4 billion.

In addition, more retailers like Target saw more customers than years prior shopping Black Friday Deals through apps compared with prior years 

Shopping continues into the weekend with the 10th Small Business Saturday, an American shopping holiday held the Saturday after Thanksgiving, Nov. 30, which encourages communities to support its small businesses. 

"Save the date to Shop Small with us because when you do, you make a big difference for our businesses and our community," Conway Downtown Partnership officials said. "Join us in making this Small Business Saturday one to remember."

The annual day will begin with Conway's merchants open doors Saturday morning and will continue throughout the day. 

Community members are invited to come downtown, shop and take part in the many Christmas activities happening at Rogers Plaza by the Conway Chamber of Commerce, including Illuminate festivities, which begin at 3 p.m., the Christmas tree lighting starting at 6 p.m.   

Staff writer Hilary Andrews can be reached at


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