Hendrix College’s new NCAA Division III athletic conference has a name and a logo.

Hendrix is one of eight NCAA Division III institutions in the newly named Southern Athletic Association. The new conference was formed in the spring and will begin competition in the 2012-2013 academic year.

The Southern Athletic Association is committed to fostering athletic competition and cooperation among academically selective, residential liberal arts colleges in the southeastern United States.

Fellow SAA members include Birmingham-Southern College in Alabama, Centre College in Kentucky, Millsaps College in Mississippi, Oglethorpe University and Berry College in Georgia, and Rhodes College and Sewanee/University of the South in Tennessee.

With the exception of Berry College, SAA members have competed in the Southern Collegiate Athletic Conference, which also includes schools in Colorado and Texas. Hendrix teams, as well as the other institutions leaving the SCAC, will continue to compete in the SCAC during the 2011-2012 season.

The geographic focus of the new conference will reduce travel times and costs. The season length and number of games will be designed to better allow athletes to participate in other co-curricular activities and to minimize conflict with class and examination schedules.

"We have cherished our membership in the SCAC and the opportunity to compete with like-minded institutions who share a mutual love of scholarship and sportsmanship," said Hendrix College President J. Timothy Cloyd. "The Southern Athletic Association will continue this important tradition of integrating intercollegiate athletic competition into the educational mission of our institutions."

As it joins the new conference, Hendrix announced this spring it will also established women’s lacrosse and re-institute football, which was discontinued 1961, during the 2013-2014 academic year. All teams will complete at the NCAA Division III level, which does not permit athletic scholarships.