The University of Central Arkansas Athletic Department has entered into a partnership with Peak Sports MGMT to exclusively sell corporate sponsorships, expand the market presence of UCA Athletics and provide additional staffing.  

The agreement is for a total of five years, with three one-year renewal options. The agreement provides UCA Athletics with a significant financial guarantee in each year that totals $3.3 million dollars over the life of the partnership. In addition, a revenue-sharing amount is distributed once thresholds are met that will considerably eclipse the aforementioned multi-million dollar guarantee.  

"We are happy to have their professionalism and expertise in the field of corporate athletics sponsorships," said Dr. Brad Teague, UCA director of athletics. The model provided by Peak Sports for our athletics program will further enhance our image and extend our promotion throughout the community, state, and region."

The market presence portion of the agreement provides for the building of an enhanced radio or television network and two seasonal marketing associates to enrich market presence in the Conway-to-Little Rock corridor.

"We are thrilled to bring our services to the UCA Bears and Sugar Bears,’ said Peak Sports MGMT President Ryan Holloway. "Since UCA joined Division I athletics in the 2006-07 academic year, we have had our eyes on Dr. Brad Teague, his staff and the entire UCA program. To put it plain and simple, they have done things the right way. The story at UCA is a great one to tell and we are excited to lean on the ‘Four Focus Areas of UCA Athletics’:  Student-Athlete Success, Building and Enhancing Facilities, Community Service and Following the NCAA Division I Principles.  

"We are ecstatic to be working at the premier university in the Southland Conference and one of the best FCS athletic programs in the country.  We are excited to join the hard working staff and coaches, the talented student-athletes and the successful teams of UCA Athletics."

The newest sports management firm to Division I athletics and the FCS level, Peak Sports MGMT specializes in sponsorship sales, marketing and event management. Peak Sports MGMT brings their services to the market that drive revenue, expand market presence and provide additional staffing.

The company is originally from the Dallas, Texas area, Holloway has moved the company to Conway and will serve as the General Manager of the UCA property. Cara Holloway, a former soccer plhyer at Stephen F. Austin, will serve as the Account Executive of the UCA property.