By Rachel Parker Dickerson
Q How did you get into this business?
A I'm a clothing and textile major. I've always been interested in clothing and sewing. There was a store in Sherwood that sold interior fabrics that a couple owned about nine years. The second owners didn't make it. We became friends with the first owners, and they became our friends and mentors. My husband bid on the (store's) remaining inventory and fixtures. We moved it all here in August 2005. I've loved being a part of downtown Conway, the restoration and growth going on.
Q What does the name mean?
A It comes from fabric terms. Warp are lengthwise yarns, and woof are crosswise yarns in a woven fabric.
Q What color trends are emerging in interior fabrics?
A The brown and blue statement is still pretty strong. I just went to market in Dallas, and they're still showing brown and blue. Definitely, brown is still big. That color has not been replaced. They're showing browns with red, browns with green. They're showing a lot of black and white, whether it be damask or stripe. Eggplant is a color that is trickling in. Every booth I went to had a new fabric with eggplant in it. That might be a hint that, several years down the road, everyone's going to be wanting that color in their bedroom and living room. Red is always big. Red will never go out of style. I sell a lot of red.
Q What new trends are you seeing as far as textures?
A Chenille and a lot of mixtures of textures in one fabric.
Q In your experience, what patterns are most popular?
A For the traditional customer, it's still paisley, or a damask pattern. Diamond is always good to mix with other patterns. For the contemporary customer -- circles, contemporary leaf patterns, dots. Flocked fabric is fairly new.
Q For what projects are your customers purchasing fabrics?
A Changing covers on dining room or kitchen chairs is a popular project, especially around Thanksgiving or Christmas. It's easy to do yourself. A lot of customers are building or redecorating and come in for fabric for window treatments. Custom shower curtains - people want them from floor to ceiling now, and you can't find them ready-made like that. In a lot of new houses, the windows are 14 feet high, and you can't find ready-made (curtains), so they're having them made. A lot of people buy fabric for throw pillows to give a little pop to a new brown couch. They might buy their bedding at a department store, but they want more pillows. They buy fabric and have them made or make them themselves. Some people purchase fabric to decorate custom nurseries for boys or girls.
Q What other unique services do you provide?
A I can special order fabrics. I have samples customers can check out to see how they look with things in their homes.